U.S. Surgeon General Richard Carmona has stated, “Obesity is greater threat than terrorism.” William L Weis, a management professor at Seattle University states that the obesity industries, including commercial weight-loss programs, weight-loss drug purveyors, and bariatric surgery centers will likely top $315 billion this year, nearly 3 percent of the overall U.S. economy. Indeed, recent data shows that over 68% of U.S. adults are now overweight or obese.
The book will present a methodology that readers can personalize to achieve lifelong weight loss and maintenance without dieting. The program is based on proven, scientific learning theory principles that have created paradigm shifts in the field of psychology. Cravings and deprivations are extinguished at the onset because having to deal with temptations and the repeated failures to resist these temptations invariably undermine the dieter’s feeling of self-efficacy and self-worth. In this program, dieters are infused from the get-go with a sense of well-being that supplants all the embedded negative scripts relating to food. It’s been my great privilege to be a proactive participant and mentor in this process. I am eager to be your guide, too!